IMAGINE A PLACE

Where the narrative of world Jewry is not one of survival but one of celebration.

 

IMAGINE A PLACE

With exhibit designs by world renowned Ralph Appelbaum and Associates where the history of the Jews focuses on contributions and contributors to humanity.

 

IMAGINE AN ICON

Designed by the internationally recognized and greatest modern architect of our time, Frank Gehry. A new symbol of the Jewish people in Tel Aviv fronting on the Mediterranean on 22-dunams (5.5 acres).

 

IMAGINE A PLACE

Where Jews and non-Jews alike can be inspired, learn and be entertained in dramatic spaces that reflect a remarkable 3,500 year story.

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THE MISSION

To create a world-scale museum, cultural and entertainment center by May 2023, the 75th anniversary of Israel’s independence.  One that will attest to the significance of outstanding Jewish contributions and how they have shaped the path of humankind.

This institution will surpass the traditional role of a museum, operating extended hours and become a significant cultural and entertainment hub for Tel Aviv, Israel and the world.

TELLING A NEW STORY

The Asper Foundation commissioned a feasibility study titled “Building an Outstanding Jewish Museum in Tel Aviv”. Its summary findings noted that almost 70% of Jewish museums around the world focus on the narrative of the Holocaust and the theme of survival. There are very few that illuminate the contributions the Jewish People have given to the world. The study found that there isn’t a ‘must visit’ cultural institute in Tel Aviv, and the city is missing an iconic architectural symbol.

The World’s Jewish Museum will be that iconic missing symbol.

The study’s conclusion stated that: assuming the World’s Jewish Museum can fully tap its visitor target groups and position itself as one of Israel’s top three museums, we believe a target of 850,000 visitors annually is feasible. To download the full final report by McKinsey & Company, visit our Resource Center.

LATEST NEWS

July 19, 2020 in News

WJM CONTENT UPDATE – DR. NOA SHASHAR

At the content heart of this ambitious project is a commitment to highlighting the Jewish contribution to the world while avoiding Jewish hubris and self-aggrandisement.  Around this very general idea…
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July 19, 2020 in News

PROFILE: SHAUNA SHAPIRO JACKSON, WJM DIRECTOR OF DEVELOPMENT

Shauna Shapiro Jackson is a Director of the American Friends of the World’s Jewish Museum (WJM) and heads the Los Angeles office. Currently Shauna is heavily involved in developing a…
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July 19, 2020 in News

MESSAGE FROM CEO, TEL AVIV FOUNDATION

Given the state of the world pandemic, I feel it’s important that I bring you an update on the current situation in Tel Aviv. In these difficult times we face…
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July 19, 2020 in News

MESSAGE FROM THE CHAIR OF THE BOARD

Greetings from Winnipeg, Manitoba, Canada! It is my hope that everyone is safe and healthy during this global pandemic.  While I always look forward to my trips to Israel, unfortunately…
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From left: Gail Asper, Benjamin Netanyahu, Moe Levy

From left: Zvi Kanor, previous CEO of the Tel Aviv Foundation; Gail Asper, President of The Asper Foundation; Ron Huldai, Mayor of Tel Aviv; Moe Levy, Executive Director of the Asper Foundation; and Ralph Appelbaum, President of Ralph Appelbaum Associates

THE VISION

FRANK GEHRY ON WJM

An extended version of the interview with Frank Gehry can be viewed at this location.

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