IMAGINE A PLACE

Where the narrative of world Jewry is not one of survival but one of celebration.

 

IMAGINE A PLACE

With exhibit designs by world renowned Ralph Appelbaum and Associates where the history of the Jews focuses on contributions and contributors to humanity.

 

IMAGINE AN ICON

Designed by the internationally recognized and greatest modern architect of our time, Frank Gehry. A new symbol of the Jewish people in Tel Aviv fronting on the Mediterranean on 22-dunams (5.5 acres).

 

IMAGINE A PLACE

Where Jews and non-Jews alike can be inspired, learn and be entertained in dramatic spaces that reflect a remarkable 3,500 year story.

1
1

THE MISSION

To create a world-scale museum, cultural and entertainment center by May 2023, the 75th anniversary of Israel’s independence.  One that will attest to the significance of outstanding Jewish contributions and how they have shaped the path of humankind.

This institution will surpass the traditional role of a museum, operating extended hours and become a significant cultural and entertainment hub for Tel Aviv, Israel and the world.

TELLING A NEW STORY

The Asper Foundation commissioned a feasibility study titled “Building an Outstanding Jewish Museum in Tel Aviv”. Its summary findings noted that almost 70% of Jewish museums around the world focus on the narrative of the Holocaust and the theme of survival. There are very few that illuminate the contributions the Jewish People have given to the world. The study found that there isn’t a ‘must visit’ cultural institute in Tel Aviv, and the city is missing an iconic architectural symbol.

The World’s Jewish Museum will be that iconic missing symbol.

The study’s conclusion stated that: assuming the World’s Jewish Museum can fully tap its visitor target groups and position itself as one of Israel’s top three museums, we believe a target of 850,000 visitors annually is feasible. To download the full final report by McKinsey & Company, visit our Resource Center.

From left: Gail Asper, Benjamin Netanyahu, Moe Levy

From left: Zvi Kanor, previous CEO of the Tel Aviv Foundation; Gail Asper, President of The Asper Foundation; Ron Huldai, Mayor of Tel Aviv; Moe Levy, Executive Director of the Asper Foundation; and Ralph Appelbaum, President of Ralph Appelbaum Associates

THE VISION

FRANK GEHRY ON WJM

An extended version of the interview with Frank Gehry can be viewed at this location.

LATEST NEWS

June 13, 2018 in News

EUROPEAN FRIENDS OF WJM MEET WITH MAYOR OF TEL AVIV

The European Friends of WJM met in the offices of the Mayor of Tel Aviv to express their support for what will become the new symbol of Israel and the... Read More
June 1, 2018 in News

URGENT CALL TO ACTION

Our goal for 2018 is to fundraise, fundraise and fundraise! We are asking our donors and prospects for assistance in achieving our goal. Time is of the essence as we... Read More
May 26, 2018 in News

NEW $20 MILLION PLEDGE

We have just secured an additional $20 million dollar pledge from an anonymous donor. The donor has made this significant pledge because he loves the concept, the location, the content... Read More
May 22, 2018 in News

YORAM COHEN HEADS OUR GLOBAL FUNDRAISING EFFORTS

Yoram Cohen joined The World’s Jewish Museum as the Head of Global Fundraising and Strategy in March 2018. Prior to joining WJM, Yoram had been the development manager of the... Read More
Print Friendly