Viviana Goren Kasam is a journalist and has collaborated at length with the leading Italian newspaper Corriere della Sera and Rai, Italy’s state broadcaster. She was among the founders of Canale 5, where she worked on the concept and participated in the start-up of Italy’s leading commercial channel. She has organized institutional events for the municipality of Milan and Roma, for the President of the Italian Republic and the Prime Minister’s office, as well as for theatres and festivals all over Italy.
In 2008 she gave up for profit activities to devote herself full-time to non-profit activities. Her field of work both in neurosciences and for the Union of Italian Jewish Communities is to promote, through music, a better mutual understanding and respect for religious, political and cultural diversity.
In 2010 she founded, with Nobel prize recipient Prof. Rita Levi Montalcini, and presently chairs, the non-profit Associazione BrainCircleItalia, created to make the general public – and youth in particular – familiar with brain research. In 2019, she founded BrainCircleLugano, together with a group of scientists and supporters in Ticino, which is based on the experience of BrainCircleItalia. BrainCircle has organized more than 100 events in Italy and abroad, which includes festivals, lectures and exhibitions.
Since 2014 she has organized in Rome, the Institutional Concerts for the Holocaust Memorial Day. These concerts were patronized by the Prime Minister of Italy and the Union of Italian Jewish Communities (UCEI), in order to bring awareness to the music composed in concentration camps. All the concerts were broadcast live by Rai, national Italian Television, and received great praise by media and the public. The 2020 concert was dedicated to the theme of exile.
She was asked by the World’s Jewish Congress to present in Venice at the official ceremony in Teatro La Fenice for the 500th anniversary of the establishment of the Venice Ghetto.
Viviana has won many awards, both for her activity in the press, radio and television, and has been honoured with the title “Cavaliere della Repubblica Italiana” for her work.
She is a board member of the Cukier Goldstein Goren Foundation, of which she was President from 2010 to 2014, President of the Lilah Foundation, Vice-President of the Fondazione Federica Spitzer in Lugano, where she continues to popularize science and promote intercultural dialogue.
She sits on the scientific committee of the Fondazione Prada and is presently involved in the organization of HumanBrains, a series of international seminars with the most prestigious scientific institutions and neuroscientists around the world and in a Brain exhibition in Venice during the Biennale 2022.
For the past ten years she has been sitting on the Board of Governors of the Hebrew University of Jerusalem.