Overlooking the Mediterranean along the bank of the Yarkon River and steps from the Port of Tel Aviv, the World’s Jewish Museum will be the hub of cultural and recreational activity and the heart of the city’s vibrant waterfront.

The World’s Jewish Museum’s 22-dunam (5.5-acre) site has an unparalleled location at the northwestern edge of Hayarkon Park, Tel Aviv’s largest green-belt, drawing more than 15 million visitors annually to its acres of tranquil, rainforest-like gardens, bike trails, lakes and hidden treasures. Hayarkon Park is a sanctuary in the city and Tel Aviv’s equivalent to Central Park in New York City.

Unanimously supported by the City of Tel Aviv, the World’s Jewish Museum, under the guidance of The Asper Foundation in partnership with the Tel Aviv-Yafo Foundation secured this extraordinary site in 2015, and is presently working with city engineers and planners to obtain all necessary access and building permits.

Working toward an opening date in 2023, the 75th Anniversary of Israel’s Independence, the World’s Jewish Museum will be the brightest jewel in Tel Aviv, securing the city’s place as one of the world’s great international destinations and a center for innovation, arts, culture, entertainment and nightlife.

This institution will surpass the traditional role of a museum, operating extended hours and become a significant cultural and entertainment hub for Tel Aviv, Israel and the world.


The World’s Jewish Museum proposes to become a starting point for an ‘Avenue of the Museums’ that will encompass some or all of the following museums, situated in close proximity to it: the Eretz Yisrael Museum (Land of Israel Museum), the Yitzhak Rabin Center, the Palmach Museum, Beit Hatfutsot museum and the Steinhardt Museum of Natural History (several other Tel Aviv museums might be considered for similar cooperation).

The ‘Avenue’ will connect the World’s Jewish Museum and the other museums, both practically (including easy transit options and possibly joint entrance fees) and thematically. The experience of the World’s Jewish Museum will flow naturally into other museums (including the many other museums in Israel), encouraging visitors to continue on to those museums to expand their experience. A section in the World’s Jewish Museum dealing with the Jewish achievements in re-forestation or agriculture in Israel, for example, may direct visitors to a relevant exhibition at the Land of Israel Museum; similarly a World’s Jewish Museum section dealing with the Jewish achievements in the field of medicine may direct to a relevant exhibit at Beit Hatfutsot on Jewish-Americans awarded the Nobel Prize for Medicine.

The World’s Jewish Museum aims to foster a creative synergy with the other museums of the ‘Avenue’. No one institution can embrace the totality of Jewish experience. By becoming both a landmark and launching pad, the World’s Jewish Museum will validate and strengthen the exhibits in Israel’s other museums, not unlike the cultural institutions surrounding Central Park in New York or the National Mall in Washington, D.C. The City of Tel Aviv will enhance its place among the leading cultural capitals of the world with this project.


The self-generated revenues are aggressive when benchmarked to the Israel Museum and the Tel Aviv Museum (both at 30% vs. the World’s Jewish Museum at 50%) but given the factors noted above (including parking) the World’s Jewish Museum has the opportunity to create a cultural and entertainment hub for Tel Aviv and Israel.  Of note, 55% of the Eretz Israel Museum’s revenue in Tel Aviv is self-generated.

The World’s Jewish Museum projects that by its planned opening in 2023, it can expect 90 million shekels ($22.5 million US) in total expenses with a corresponding offset in revenues of a similar amount.  The McKinsey study of 2013 is used as the benchmark, and if inflation were included, this would increase both revenues and expenses by 2% per year.

Government subsidies that will be requested include:

15 million shekels ($3.75 million US) – Ministry of Culture

The World’s Jewish Museum management team has met with Israel’s Ministry of Culture and based on size and visitors; the World’s Jewish Museum would more likely qualify for a subsidy of 15 million shekels ($3.75 million US).

15 million shekels ($3.75 million US)  – City of Tel Aviv

We believe that the City of Tel Aviv, which currently subsidizes the Tel Aviv Art Museum with 32.9 million shekels ($8.2 million US) or 50% of its operations, will provide the World’s Jewish Museum with at least 15 million shekels ($3.75 million US) or 16%.

Also, a robust fundraising budget has been included in its annual operating expenses.

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